What are the top climbing US Coolest Brands for kids?

Skincare brands enter the top 100 US Coolest Brands for Gen Alpha

The trend of “pre-juvenation” is supported heavily by the introduction of Skincare products like Bath & Body Works and Bubble in the US top 100 list.

Gen Alpha are practicing self-care and will champion brands who support that. 

Food and drink brands feature heavily in the top 25, unsurprisingly given the size of marketing budgets historically, but they are also closely associated with treats and fun family time.  They are valued by kids for the products themselves, but how they differ from other products AND how they make them feel.  Kids understand the added brand values and personalities of the best ranked brands.