What are the top climbing UK Coolest Brands for kids?

Squishmallows and Crocs climb the top 100 UK Coolest Brands for kids

Crocs was this year’s biggest riser, climbing 35 spaces up the list – once dubbed as ugly or old-fashioned, it seems the brand is making a huge comeback thanks to Gen Alpha.

Our second highest riser is Squishmallows, climbing 29 places up the list to spot 18.