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Born from decades of engaging kids, we now help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.
Our kids insight services pair continuous proprietary research with rich, bespoke insights to tell an empathetic, intelligent and often untold global view of kids, teens and their families.
Whether you’re a growing start-up or an international household name, use our brain to solve live business problems and to anticipate the future.
Best company
The company awards
Our Technology
OMNIBUS
PROPRIETARY QUANT TOOL
Unique technology to capture accurate insights directly from millions of kids and teens 7-14 in the UK & US.
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TRENDSPOTTERS
PROPRIETARY QUAL TOOL
In-depth, live insight database from a 7-year longitudinal ethnographic panel of kids & teens 7-16s in the UK, US and China.
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Bespoke Consulting
AD HOC EXPLORATORY INSIGHT STUDIES
Harness our deep understanding of Gen Alpha, Gen Z and their families with a bespoke insight study, tailored to your brief. It will equip you with a grounded understanding of the audience and actionable insights to inform strategic business and brand decisions.
CONCEPT IDEATION & VALIDATION
Test concept ideas with either a qual or quant audience, to get a rich, robust feedback to guide NPD and R&D projects.
BRAND POSITIONING
Use our unparalleled knowledge of kids and teens to inform your brands' strategic positioning and create a distinctive purpose.
GENERATIONAL IMMERSION WORKSHOPS
Upskill yourself on all things Gen Alpha, Gen Z and their families or drill down into a topic, in a workshop led by our researchers and strategists.
GET IN TOUCH TO DISCUSS YOUR NEEDS
On-demand Data & Insights
OMNIBUS SURVEY
Quick and easy on-demand insights from +1,000 US & UK kids 7-14s. Ask them directly about their opinions, behaviours, awareness or attitudes.
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TRENDSPOTTER PANELS
Ongoing insights from our longitudinal ethnographic panels of kids and teens in the UK, US and China.
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USABILITY TESTING
Test your app or website's UX with a cohort of kids 7-16s, to discover the best ways to improve your digital touchpoints.
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Business Intelligence
TOP 100 COOLEST BRANDS ACCORDING TO KIDS
The authoritative annual lists of the brands in the UK and US that dominate kids landscapes.
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THOUGHT LEADERSHIP
Detailed insight reports with analysis, context and commentary which provide the complete picture of Gen Alpha now and in the future.
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